SMART ENERGY GB

Gaz & Leccy

When they began rolling out their smart electricity meters across the United Kingdom, Smart Energy GB wanted help in making customers aware of the uses and benefits of using smart meter technology….

Smart Energy GB Smart meters are free and allow customers to more effectively monitor their gas and electricity usage. What’s not to love? But how to make customers aware of the benefits of the smart meters in the memorable way? AMV BBDO's solution was to create two lovable but mischievous animated characters, “Gaz” (gas) and “Leccy” (electricity) and work alongside HĒLŌ to bring these characters off of the screen, and into the world. The process of creating this cinematic stunt brought together the immersive theatrical talents of London-based Les Enfants Terribles with the directorial skills of Zachary Guerra.

Using the ruse of inviting audiences to an exclusive 3D screening of Paranormal Activity 4, audiences were treated to a 4D experience that brought Gaz and Leccy off the screen and, quite literally - into their laps.

 
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