This Is Living With Cancer
Pfizer asked for our help in spreading the word about their “Living With Cancer” program and app.
MORE THAN 32 MILLION PEOPLE WORLDWIDE ARE LIVING WITH CANCER. That’s more than ever before. To help redefine what it means to live with cancer, HELO director Kyle Ruddick, in partnership with Pfizer’s Patient Engagement Program chronicled the real-life stories of eight inspiring individuals. Their stories served as a platform to highlight the collective strength and resilience behind the millions living with this life-changing illness. As part of the campaign HELO produced a 22 min documentary, I8 short individual films, a 60: TV commercial and a digital billboard in Times Square.
The project helped to amplify the free resources available to those in need. And by sharing the true stories of people with cancer, helped to redefine what it really means to live.