The Auburn/Georgia rivalry is one of the most historic matchups in college football. And what better way to honor this historic rivalry than a Chick-Fil-A pop-up! On game day HELO created a one-day-only Chick-Fil-A on the Georgia/Alabama state border. Hosting more than 2000 people, the ‘Rivalry Restaurant’ launched with major media traction ignited by a multimedia push that included PR, socials and OOH.
Producing two :30 and :60 films for PR and social media release with McCann NYC, our spots were ultimately (based on the success of the pop-up campaign) bumped to national media buys, including an airing during the College Football National Championship Game to an audience of over 24.6M.