AMAZON

grinchmas

To promote the release of Universal/Illumination’s ‘The Grinch’ movie starring Benedict Cumberbatch, HELO conjured up a 30’-tall Grinch Tree and planted it smack in the heart of New York’s famed Rockefeller Center. Designed as a whimsical whirling stack of stolen Christmas presents whisking up into the sky, the tree contained hidden advent doors within which multiple screens played outrageous clips from the movie, much to the delight of curious kids. Spectacularly lit and paying homage to the Rockefeller Center Tree, the magical spectacle drew tens of thousands of perplexed visitors, making itself a must-selfie social media magnet, and reached millions of viewers every morning as the backdrop for promotions and celebrity interviews on NBC’s The Today Show.

 
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