Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.
Addelson’s arrival comes at the heels of picking up three Cannes Lions for his work on DDB Remedy London's Excedrin Migraine Experience, a poignant international campaign notable for its innovative depiction of the pain of migraine sufferers.
“We’re very pleased to bring Dan into the HELO family. His ability to create stories that are both visually beautiful and emotionally poignant, as well as his ability to work across both traditional narrative and experiential genres, was something we really gravitated towards,” said Brendan Kiernan, HELO’s Managing Director.
“I was drawn to HELO because of their expertise and passion for out-of-the-box productions and their ability to create powerful, cutting-edge work that feels highly relevant in a rapidly evolving industry,” said Addelson.
Last year, Addelson was recognized by the New York Times T Brand Studio as, "one of the best up-and-coming (commercial and branded content) filmmaking talents from around the world.”
Addelson also directed the Emmy short-listed film A Strong Beat, in which a woman’s life is turned upside down when her brother suddenly dies at the age of 22, and the organ recipient becomes intimately involved in her life. The film was an official selection at AFI Docs and dozens of other festivals. It was commissioned by Conde Naste Entertainment and Glamour Magazine.
In addition to his work as a filmmaker, Addelson is a lauded speaker on the convergence of documentary film and branded content - he spoke most recently at the YouTube SpaceLA, the California Endowment, and at the Fabrica Del Arte Cubano in Havana.
Most recently, Addelson’s My Climb My Story spot for Coors Light and 72andSunny caught the attention of ADWEEK, and was featured in Ad of the Day. In 2015 his holiday campaign for Walmart and Saatchi NY portrayed a social experiment that inspired thousands of parents to recreate the concept with their own children and was reviewed with great acclaim by Creativity Online.