HELO Signs Director Daniel Addelson

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HELO Signs Director Daniel Addelson

Daniel Addelson,  known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.  

Addelson’s arrival comes at the heels of picking up three Cannes Lions for his work on DDB Remedy London's Excedrin Migraine Experience, a poignant international campaign notable for its innovative depiction of the pain of migraine sufferers.

We’re very pleased to bring Dan into the HELO family. His ability to create stories that are both visually beautiful and emotionally poignant, as well as his ability to work across both traditional narrative and experiential genres, was something we really gravitated towards,” said Brendan Kiernan, HELO’s Managing Director.

I was drawn to HELO because of their expertise and passion for out-of-the-box productions and their ability to create powerful, cutting-edge work that feels highly relevant in a rapidly evolving industry,” said Addelson.

Last year, Addelson was recognized by the New York Times T Brand Studio as, "one of the best up-and-coming (commercial and branded content) filmmaking talents from around the world.”

Addelson also directed the Emmy short-listed film A Strong Beat, in which a woman’s life is turned upside down when her brother suddenly dies at the age of 22, and the organ recipient becomes intimately involved in her life. The film was an official selection at AFI Docs and dozens of other festivals. It was commissioned by Conde Naste Entertainment and Glamour Magazine.

In addition to his work as a filmmaker, Addelson is a lauded speaker on the convergence of documentary film and branded content - he spoke most recently at the YouTube SpaceLA, the California Endowment, and at the Fabrica Del Arte Cubano in Havana.

Most recently, Addelson’s My Climb My Story spot for Coors Light and 72andSunny caught the attention of ADWEEK, and was featured in Ad of the Day.  In 2015 his holiday campaign for Walmart and Saatchi NY portrayed a social experiment that inspired thousands of parents to recreate the concept with their own children and was reviewed with great acclaim by Creativity Online.

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Meet The Real Theme Park Architect Behind HBO’s Westworld

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Meet The Real Theme Park Architect Behind HBO’s Westworld

 

Breaking through as HBO’s biggest debut since 2014, Westworld places viewers on the axis of human versus artificial consciousness. 

A variation of the 1973 Michael Crichton film of the same name Westworld’s intricate world is brought to life by Nathan Crowley, the creative mind behind the celebrated works of Interstellar, The Dark Knight trilogy, Insomnia and The Prestige

The series follows the narrative of human tourists playing out their escapist fantasies in Westworld park, alongside androids programmed to interact with them. 

On the surface the theme park is a place where visitors can satiate their darkest appetites for senseless violence and other immoral acts without consequence. These surface interactions however give viewers a primer into exploring the deeper questions surrounding artificial intelligence, and what separates man from machine. 

A series that hits the right note amidst the growing curiosity of AI and burgeoning technological advances.  

With an aesthetic that is both nostalgic and futuristic, where fantasy meets reality Crowley, creates an Old West town interspersed with layers of mystery. Set against the backdrops of Utah and southern California, Crowley re-creates the Old West by meshing lush natural backdrops with the fantasy town. 

It is a combination that gives us the chills. Come for the story, but stay for the design.  

Westworld airs Sunday nights at 9pm on HBO.

 

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Jeff Tremaine and goodnessknows create greatness one note at a time

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Jeff Tremaine and goodnessknows create greatness one note at a time

Director Jeff Tremaine and goodnessknows snack bars asked 100 people in the New Orleans French Quarter to play a single note on a variety of instruments they had never played before. While each player's result might not have been, well, perfect, together their effort produced something truly amazing. Watch the power of collective goodness turn into something great!

This is just another example of a HēLō production where we've created a memorable, live experience that simultaneously generates content that people want to share. We think this is a great way for brands to tell their stories, capturing real reactions from real people, that connect with their consumers in a special way.  At HēLō, we combine the power of great storytelling, creative and design to create awesome experiences and content that inspire and engage.  If that sounds like something your brand could use, give us a call!

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It’s anything but elementary: Les Enfants Terribles brings Sherlock Holmes to life for Madame Tussauds

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It’s anything but elementary: Les Enfants Terribles brings Sherlock Holmes to life for Madame Tussauds

HēLō roster member and famed immersive theater group Les Enfants Terribles has partnered with Madame Tussauds to create Sherlock Holmes: The Experience, a permanent exhibition at its London venue, one of the city’s biggest tourist attractions, as well as a limited run of evening shows called The Game’s Afoot.

 

Les Enfants Terribles will recreate the Victorian London of Sherlock Holmes down to every detail for Madame Tussauds, and The Game’s Afoot experience will allow groups of ticket holders to get locked in the space for an hour and solve the crime at hand, effectively taking on the role of the famed detective. They will be able to roam through the space, meet actors, interrogate them and discover clues.  This new live, immersive experience is a first in Madame Tussauds’ long history and, according to the company, is in response to the the public’s “increasing demand for immersive, theatrical experiences.”

 

It’s no secret to us here at HēLō that brands everywhere are discovering that creating amazing and memorable experiences for consumers is becoming much more valuable than traditional “interruption” marketing and advertising. Les Enfants Terribles experiential arm, Les Enfants Experiences, is focused on creating innovative experiences for brand partners and has worked with such companies as HP Computer, Disney, Heineken and numerous others.  

 

At HēLō we’re committed to working with creative partners like Les Enfants Terribles that embrace this imaginative thinking and approach, bringing master storytelling and creative and innovative production design together to create one-of-a-kind experiences that leave lasting impressions on consumers. If you’d like to learn more about working with Les Enfants Terribles contact us here at HēLō. In the meantime, go check out Sherlock Holmes: The Experience when it opens in London on July 15, 2016.

 

Sign up for presale tickets: https://thegamesafoot.co.uk

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HeLo wins APA Award for Immersive Project with Zach Guerra & Les Enfants Terribles

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HeLo wins APA Award for Immersive Project with Zach Guerra & Les Enfants Terribles

As award season continues, the Advertising Producers' Association (APA), held the 2016 Future of Advertising Event at BAFTA and introduced the Interactive, Digital and Experiential Advertising Showcase (IDEAS) Awards, focusing specifically on interactive and experiential work.  

In conjunction with AMV BBDO London and brand Smart Energy GB, HeLo's Gaz and Leccy Cinema Takeover took home one of the IDEAS Awards.  

The concept saw Gaz and Leccy - Smart Energy's two mischievous animated characters - wreak havoc - on unsuspecting theatre-goers in London. The experience was created by Les Enfants Terribles, and directed by Zach Guerra. The integrated team at HeLo realized and produced the complex project involving animation, 3D projection, pyrotechnics, Dolby 5.1 surround sound and live immersive theatre.

 

Check out the finished video piece and Behind the Scenes content below.   All the winners other IDEAS winners can be found here.  

 

At over 3million views, the Gaz and Leccy made their way onto screens worldwide. 

#‎GAZNLECCY

Check out the Behind the Scenes to see how we pulled it off!

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Ethan Tobman - Designer for ROOM and OKGo - Eyes Directing with HeLo

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Ethan Tobman - Designer for ROOM and OKGo - Eyes Directing with HeLo

It's award season, and few films have the level of buzz surrounding ROOM, the film adaptation of the best-selling novel about a five-year old boy and his mother held captive in a small shed before finally escaping into the world, a world the boy has never known.

Production designer Ethan Tobman took on the unique challenge of designing ROOM, one in which the newness of the outside world often feels more prison-like than the small space that five-year-old Jack has called home his entire life. 

Ethan Tobman discusses the design process behind ROOM

Now Ethan - whose career also includes iconic design for OKGo, Beyoncé, Madonna, Fox's hit sitcom The Grinder, and brands like Cadillac, Pepsi, L'Oreal and Beats by Dre - has his eyes set on directing as he joins the HeLo roster. 

He recently directed the music video for Phases' "I'm in Love with My Life," which NYLON hailed, saying, "This is a music video designed to make you feel nothing short of great." 

PHASES - "I'm in Love with My Life"

As a designer, Tobman often uses highly-detailed CGI pre viz explorations to help him develop his designs, understanding every shot and how the camera will move through the spaces he creates. So as the world of experiential marketing becomes more complex, multi-faceted directors like Tobman will become the secret weapon to creating innovative immersive experiences.


Want to work with Ethan on your next project? Get in touch.


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KK Barrett Nabs #2 in AdWeek's Top 10 Ads of 2015

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KK Barrett Nabs #2 in AdWeek's Top 10 Ads of 2015

We love to surround ourselves with geniuses.

HeLo roster member and all-around visionary KK Barrett nabbed one of the top ads of 2015 with his work on the beautiful "Emily's Oz." In the spot for Xfinity, agency Goodby, Silverstein & Partners asked 7-year old Emily, who happens to be blind, what she saw inside her imagination when she watches The Wizard of Oz. Working with Biscuit director Andreas Nilsson, KK led the production design of the spot, which brought the world that Emily sees in her mind to life for viewers at home. 

"The craft is nothing short of stunning (from the gorgeous sets and puppets to the evocative Robert Redford voiceover), and Emily herself was a revelation." - AdWeek

Huge congratulations out to KK, GSP, Nilsson, and the whole crew. And we can't wait to see what KK will bring to life as he takes on directing as part of the HeLo team.


Want to work with KK on your next project? Get in touch. 


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Two Spots that Hit Us Right in the Feels

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Two Spots that Hit Us Right in the Feels

Founding partner Justin-Moore Lewy brought two very different spots to share with the HeLo team this week. Though each has their own unique approach, they both play on our emotions in powerful ways.

Clocking in at 18 million views and counting, Barbie and BBDO surprise real people in unexpected places with a few young girls living out their career dreams in the real world. 

While Barbie has held over 150 careers since the plastic doll launched in 1959, the brand has struggled with lagging sales in recent years as consumers look to toys that offer a more realistic, representative look for a growingly diverse population. 

In a spot that shows that the popular "real people"-style ads are still very much alive and well, Mattel showcases what little girls think about when they play with Barbie dolls; they don't see themselves playing with toys on the ground, they imagine themselves as business women, coaches, teachers, and scientists.

A smart brand spot that hits the right note in the holiday season.

Next up is a very different ad out of Germany for brand Edeka, the country's largest supermarket brand, which has racked up a staggering 40 million views:

It's beautifully shot with a smart script, subtle use of product (not hard to do with a grocery store chain), and delightfully dark twist. 

In our team discussion, we imagine that this type of ad would not do nearly as well in the United States, where a more conservative audience may not react well to the dark humor. After all, the father here convinced all of his kids that he was dead just to get them together for Christmas dinner. That's the type of fodder you'd see in indie films here in the states, but perhaps not the feel-good message often seen promoting our mass-market supermarket chains. 

Two very different approaches. Both give us all the feels. Is it dusty in here, or is it just us?

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What to Watch This Weekend

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What to Watch This Weekend

It's hot outside. Too hot. Why not curl up at home with a good movie this weekend? Lucky for you, we've got a few options. In fact, director Daniel Junge has two of the top 5 documentaries available on iTunes right now. And you should check them out to make sure you've got plenty to talk about with your coworkers on Monday.

Being Evel 

"It's just fast, faster, and disaster." That's how Johnny Knoxville describes Evel Knievel's larger-than-life story, a story so outrageous and over-the-top you'd swear it was fiction if you didn't know the truth. Currently clocking in an impressive 97% on Rotten Tomatoes, this is one you'll want to see on your biggest TV with the volume way, way up. 

Get it on iTunes.

Drink Pairing: Wild Turkey in a secret cane flask

A LEGO Brickumentary

How did colorful plastic bricks turn into a worldwide cultural phenomenon, no matter what age? The New York Times says, "...this nimble, expertly-paced family-friendly film by Daniel Junge and Kief Davidson dutifully covers the origins of the Lego company in Billund, Denmark...But it delves into other things: how engineers and psychologists have employed the pieces as tools, and the ways in which people have adopted Legos as a medium to realize their creative visions."  

Get it on iTunes

Drink Pairing: Chocolate and peanut butter milkshake

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After the Lions: HeLo Celebrates Major Second Year at Cannes

After the Lions: HeLo Celebrates Major Second Year at Cannes

The Cannes Lions have come and gone. Now that the trophies have all been awarded, the connections made, collective gasps shared over a couple who did a thing, and the rosé put away – we can collect ourselves and celebrate the great year had by all at HeLo.

It’s our second year as a company and our second year at Cannes, and so far, neither has disappointed. Last year, we picked up five Lions. This year, we were able to repeat that feat, winning 5 more Lions out of ten Shortlisted entries. But unlike last year, we also had a director featured in the New Directors Showcase and conquered with a full-court press. This year, five different creatives from our roster were honored: Jeff Tremaine (Allstate -Social Savvy Burglar), Zach Guerra (Land Rover – The Wave), Michael Mohan (Kate Spade – The Waiting Game), Eric Kissack (New Directors Showcase – The Gunfighter), and KK Barrett (Comcast – Emily’s Oz).

That brings the grand total up to ten Lions in our first two years in existence, and this year we’re spreading the love around. We’re honored and humbled, to say the least. We created HeLo to tackle the most innovative challenges through collaboration – building great teams of the best creative minds, not just great directors (though yes, certainly great directors too). All of our awarded projects represent the best of storytelling, creative experiences and multi-platform or creative technology integration, not just 30-second spots. We’re thrilled that our work and the work of those we represent is recognized on the world stage amongst the people and ideas that continue to inspire us.

Here’s the full tally:

HeLo Campaigns:

Social Savvy Burglar

Silver, Titanium and Integrated: Allstate “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate.

Bronze, Media – Use of Media, Use of Events and Stunts: Allstate “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate

Bronze, Promo and Activation, Integrated Promotional Campaign: Allstate “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate

Bronze, Direct – Direct Marketing, Digital & Social – Use of Social Audience in a Direct Marketing Campaign: Allstate “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate

Land Rover 5x5 Film Project

Bronze, Film – Screens & Events, Public Screens & Events. Land Rover 5x5 “The Wave”. Director: Zach Guerra. [EVENT]: Director of Creative Strategy: Mallory McMorrow. Producer: Andrew Oppenheimer. Client: Y&R for Land Rover

Shortlist, Branded Content and Entertainment – Branded Entertainment Fiction - Online (15 Minutes or Under): Kate Spade, “The Waiting Game” Director: Michael Mohan. Client: Kate Spade New York

Shortlist, Film Craft, Direction: Land Rover, 5x5 Film Project, “The Wave”. Director: Zach Guerra. Client: Y&R NYC for Land Rover

The Waiting Game

The Wave

Shortlist, Media, Digital & Social – Use of Digital Content: Allstate, “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate

Shortlist, Cyber – Multi-Platform Campaign Integrated Multi-Platform: Allstate, “Social Savvy Burglar”. Director: Jeff Tremaine. Client: Leo Burnett for Allstate

Roster Awards (non-HeLo work)

Shortlist, Film Craft – Production Design: Comcast “Emily’s Oz”. Production Designer: KK Barrett. Client: Biscuit Filmworks for Goodby Silverstein & Partners, NY for Comcast

New Directors Showcase: “The Gunfighter” Director: Eric Kissack

Emily's Oz

The Gunfighter

The Gunfighter Featured at Cannes in New Directors Showcase

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The Gunfighter Featured at Cannes in New Directors Showcase

The Gunfighter featured in this year's Saatchi & Saatchi New Directors Showcase in Cannes

HēLō welcomes director Eric Kissack to the roster, bringing his brand of whip-smart comedy into the fold. And he's starting off with a bang! AdWeek hailed his short, The Gunfighter, as one of the three best films of this year's Saatchi & Saatchi New Directors Showcase, announced today.  Starring the inimitable Nick Offerman as an all-knowing voice narrating the deepest inner thoughts of saloon patrons, The Gunfighter offers a hilarious fresh take on the traditional Western. 

Eric joins the ranks of big names like Jonathan Glazer, Michel Gondry, and Noam Murro, who have been featured in the Showcase in past years. 

Congrats, Eric, and welcome to HēLō!


Check out more of Eric's work. Want to work with him on your next project? get in touch.

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ALLSTATE TAKES HOME "MOST NEXT", LAND ROVER EARNS NOD AT AICP

ALLSTATE TAKES HOME "MOST NEXT", LAND ROVER EARNS NOD AT AICP

On New Years Day, Alabama and Ohio duked it out at the Allstate Sugar Bowl. But throughout the game, another battle raged on: one between Allstate's "Mayhem" and Matt and Shannon, a real couple who had posted on Facebook that they were attending the game, allowing this social savvy burglar to break into their house and start selling all their stuff on the Internet, all in real time.

HēLō worked with Leo Burnett to bring this epic idea to life. Not only did it become the #1 trending hashtag worldwide as people watching on TV and online started frantically bidding on Matt and Shannon's stuff on MayhemSale.com, but the industry took notice as well. 

And at the recent AICP NEXT Awards in New York City, Allstate's Social Savvy Burglar took home the award for both Integrated Campaign, and the granddaddy of them all, the Most Next Award - NEXT's equivalent of "Best in Show."

The award celebrates the best work on the forefront of the industry: the most creative, most risk-taking - pushing the boundaries of what's possible. We're honored to be a part of this project with our friends from Leo (though we're still bummed we didn't win the Hobo Shower in the Mayhem Sale - congrats Redditor).

In addition to taking home the big win, we also earned a nomination with Y&R New York for the Land Rover 5x5 Film Project under the Experiential category. 

For the project, we brought on five directors to create five different films using only the five on board cameras on a new Land Rover LR4. Our team first had to reverse engineer the system to figure out how to pull the footage from the in-car camera system, then our directors had to develop and shoot their story - essentially turning the car itself into a camera.

We then created an activation at the Sundance Film Festival, premiering the five films right in the headrests of each of our five roaming Land Rover shuttle vehicles. This provided guests a unique experience to view the films inside the vehicles that created them, accompanied by the LR4s amazing surround sound system, for an experience like no other.

These experiential challenges are exactly the types of projects HēLō was built to take on, so we're thrilled to be able to work with daring brands and agencies and can't wait to see what the next year brings.