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Bud Light


CLIENT: BBDO NYC

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Bud Light


CLIENT: BBDO NYC

Director: Jeff Tremaine
Experience Designer: Mark Friedberg

Inspired by a creative brief that wanted "The Truman Show meets The Game" - but way less dark - we created what is likely the largest and most complex practical joke of all time. All in the name of giving one lucky guy the most epic night of his life.

The real-time experience designed by Mark Friedberg and captured on film by Jackass director Jeff Tremaine became the basis for Bud Light's new "Up for Whatever" campaign. HēLō 's production included :30 and :60 commercials that aired during the Super Bowl as well as a long-form version that has been seen by nearly 20 million people on YouTube.

"Epic Night - Arnold '80s" :30 spot

Behind-the-Scenes: Finding the Perfect Guy

Behind-the-scenes: Design and Direction

"Epic Night - Aftermath" :30 spot

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Canal+ - The Woman Who Can't Watch Movies


CLIENT: DRAFTFCB LA and MADRID

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Canal+ - The Woman Who Can't Watch Movies


CLIENT: DRAFTFCB LA and MADRID

Director: Alex Grossman

In the film community, there is one scream heard more times than any other, the legendary "Wilhelm Scream" of Sheb Wooley. Wooley's recorded voice has served as the dying cry for characters in over 200 Hollywood movies over the last 50 years. Based on this true story, we created a mockumentary about Linda Dotson Wooley, the widow who can no longer watch movies or TV shows for fear of hearing her deceased husband's iconic scream.

Our short film, directed by Alex Grossman, serves as the centerpiece of an interactive Canal+ campaign that includes a participatory "scream bank," which allows people to donate their own scream so editors and filmmakers will finally have other options, and to give Linda a chance to look forward to a future without fear of watching movies.

Spanish-language "Making Of" film, featuring director Alex Grossman

Call to Action film, featuring cameos by the HēLō staff and shot in our Venice Beach office


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Beyond the Brick: A LEGO Brickumentary


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Beyond the Brick: A LEGO Brickumentary


DIRECTOR: DANIEL JUNGE & KIEF DAVIDSON

The LEGO brick has reached a zenith of popularity unprecedented in the history of the toy industry. With the recent release of The LEGO Movie, the brand will likely also become a multi-billion dollar entertainment franchise. 

Our feature-length documentary explores the popularity of the LEGO brick, as well as its innovative and unexpected uses that have popped up wordwide, further exploring the essential nature of creativity to the human journey.

Directed by HēLō partner and Oscar winner Daniel Junge, the film is the brainchild of both Junge and HēLō managing director Brendan Kiernan. Financed independently by GEM Capital Group with the full cooperation of the LEGO company, the documentary premiered at the 2014 Tribeca Film Festival and will be released in Summer 2014.

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72andSunny Launch Event


CLIENT: 72andSUNNY

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72andSunny Launch Event


CLIENT: 72andSUNNY

72andSunny opened their new offices in the historic Howard Hughes building, and wanted to throw an unforgettable launch party worthy of such a unique space.  The immersive experience took guests through a live theater performance set in the 1940s during which they became part of an unfolding story. Working directly with 72andSunny, HēLō provided the experience design and set decoration for the event, bringing the space to life and transporting guests into the life and mind of Howard himself.

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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

This industry used to be a one-way street. Brands found the creatives to tell their story, the way they wanted to tell it, and that was it: a page in a magazine, an ad on TV, a banner ad on a website. There was no feedback. There was no conversation. There was no real connection between a brand and their audience.

Today, the conversation is very real and ever-unfolding. Brands have a direct link to their audience, and an opportunity to create real connections in a way never before seen. It’s no longer enough to talk at them. You have to talk with them. Collaborate. Share experiences. Co-create. Respond. Evolve. 

We started HēLō to help create experiences, not interruptions. The walls have come down between film, television, digital and in-real-life events - so should the walls in how we create meaningful connections.

Our principals have done everything from running a digital agency to heading up a talent management firm. Combined with our meticulously-selected group of directors, designers, technologists and strategists, HēLō provides fertile ground to help you create those experiences that really matter - the types of experience that will create conversation.

The sky’s the limit. We’re prepped and ready for take off, and we want you to join us. Come fly HēLō.