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Bright Crystal


BRAND: Versace

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Bright Crystal


BRAND: Versace

director: Eddie alcazar

Few things are as inspiring as nature and the human form. In this experimental film, director Eddie Alcazar imagines a world that blurs the line between fantasy and reality to celebrate sensuality inspired by Versace's Bright Crystal fragrance.  The project gave Alcazar the opportunity to explore using the highest end film cameras, namely the Panavision 65mm Panaflex camera, together with a combination of stunning practical and visual effects. 

The allure of a high-end fashion brand drew Alcazar in, allowing the creative freedom to make beautiful and emotional imagery, something soft and feminine. 

"Bright Crystal" additionally required three main VFX teams to complete the complex elements of the film, all with the challenge of ensuring the end result still felt delicate, natural and real.

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Cascadian Farm


CLIENT: Solve

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Cascadian Farm


CLIENT: Solve

director + experience designer: kyle ruddick
post-production: one day on earth

Many people may not realize the profound effect the declining bee population has on all of us. In fact, bees pollinate over 70% of the food crops that we need to survive. As the bee population declines, so does our food supply.

Cascadian Farm wants to send the message that anyone can help. The simple act of planting wildflowers can help bring the bees back. In fact, it can be fun. It's just a little thing we can all do to help the bees now that, in the long run, will help us even more. 

Director Kyle Ruddick of One Day on Earth created a short film in partnership with Cascadian Farm and Solve to kick off the "Bee Friendlier" campaign - driving awareness and encouraging everyone to do their part by planting some wildflowers to help save the bees. In the film, local farmers discuss the need for change while a team preps a plane to drop thousands of brightly-colored Seedles, small pellets loaded with wildflower seeds, over a vacant field in the small town while local children and families cheer the pilot on. 

Cascadian Farm 'Bee Friendlier' Enlists Public to Help Protect Insects

Cascadian Farm 'Bee Friendlier' Enlists Public to Help Protect Insects

"The organic food company's ad...shows a bright yellow plane dropping a million wildflowers...and it's majestic."

"The organic food company's ad...shows a bright yellow plane dropping a million wildflowers...and it's majestic."

PICK OF THE DAY, 10/14: "Gorgeously Filmed Stunt..."

PICK OF THE DAY, 10/14: "Gorgeously Filmed Stunt..."

Kyle Ruddick Directs Cascadian Farm's Bee Friendlier Flower Bombing

Kyle Ruddick Directs Cascadian Farm's Bee Friendlier Flower Bombing

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Skylanders


CLIENT: 72andSUNNY

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Skylanders


CLIENT: 72andSUNNY

Director: Jeff Tremaine

Got kids? Then Skylanders is the biggest thing to happen in your house since the invention of WiFi. Now the blockbuster game franchise is back with its latest installment, Skylanders: Trap Team.

Trap Team is all about the villains, so the creative masterminds at 72andsunny wanted a stunt that would celebrate the fun of the game...with a slightly evil streak. 

The stunt was simple: rig a local Toys R Us with a normal-looking Skylanders display decked with hidden cameras and hide Adam Corolla behind-the-scenes to become the voice of the Skylander villain trapped inside the toy portal. 

HēLō director Jeff Tremaine was brought in to capture every hilarious moment as kids went toe-to-toe with the toy in real life.

Adorable meets evil in this kid-focused prank for Skylanders

Adorable meets evil in this kid-focused prank for Skylanders

...a lesson in appropriately downsizing...our creative ideas...when targeting kids

...a lesson in appropriately downsizing...our creative ideas...when targeting kids

...the kids seem to be having a blast

...the kids seem to be having a blast

Adam Carolla taunts children to celebrate the new Skylanders

Adam Carolla taunts children to celebrate the new Skylanders

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Nokia - The Ultimate Demo


CLIENT: Microsoft 

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Nokia - The Ultimate Demo


CLIENT: Microsoft 

Creative Lead: Mallory McMorrow

Director: Chips Films
Creative Technology Production: Grand Visual
Animation: Goldtooth Creative

To celebrate the release of the new Nokia Lumia 930 smartphone, featuring a stunning HD camera and Microsoft OneDrive connectivity, we pushed the limits of what a smartphone can do and created the ultimate demo experience at the Cornbury Festival in Oxford, England.

Partnering with technical masterminds Grand Visual, we designed and built a green screen studio for the festival which allowed kids and their families to instantly become the stars of an animated film. They could watch themselves interact with dragons, monsters, and aliens in real time before receiving an instant keepsake takeaway photo. Later, the families were blown away by a surprise screening of the animation-meets-real-life film - starring them! - which debuted later that same day live at the festival main stage.

The whole experience was powered by the Nokia phone to show families how easy it is to capture and share family moments using OneDrive.

"...looking to define what an "experiential" campaign is, today's best example comes from...HeLo."

"...looking to define what an "experiential" campaign is, today's best example comes from...HeLo."

Microsoft OneExperience Live - Family Festival Stunt

Microsoft OneExperience Live - Family Festival Stunt

"Microsoft launched its latest mobile phone...targeted at families wanting to capture moments at the event."

"Microsoft launched its latest mobile phone...targeted at families wanting to capture moments at the event."

What We Loved About Cornbury Music Festival

What We Loved About Cornbury Music Festival

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Bud Light


CLIENT: BBDO NYC

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Bud Light


CLIENT: BBDO NYC

Director: Jeff Tremaine
Experience Designer: Mark Friedberg

Inspired by a creative brief that wanted "The Truman Show meets The Game" - but way less dark - we created what is likely the largest and most complex practical joke of all time. All in the name of giving one lucky guy the most epic night of his life.

The real-time experience designed by Mark Friedberg and captured on film by Jackass director Jeff Tremaine became the basis for Bud Light's new "Up for Whatever" campaign. HēLō 's production included :30 and :60 commercials that aired during the Super Bowl as well as a long-form version that has been seen by nearly 20 million people on YouTube.

"Epic Night - Arnold '80s" :30 spot

Behind-the-Scenes: Finding the Perfect Guy

Behind-the-scenes: Design and Direction

"Epic Night - Aftermath" :30 spot

"Guy has the wildest night of his life..."

"Guy has the wildest night of his life..."

Winner 2014 AICP Award: Production

Winner 2014 AICP Award: Production

"There are so many good things happening in this video."

"There are so many good things happening in this video."

Winner of three 2014 Cannes Lions

Winner of three 2014 Cannes Lions

"This is the greatest Super Bowl commercial you will ever see."

"This is the greatest Super Bowl commercial you will ever see."

"Bud Light has changed the Super Bowl commercial game forever"

"Bud Light has changed the Super Bowl commercial game forever"

 
 
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Beyond the Brick: A LEGO Brickumentary


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Beyond the Brick: A LEGO Brickumentary


DIRECTOR: DANIEL JUNGE & KIEF DAVIDSON

The LEGO brick has reached a zenith of popularity unprecedented in the history of the toy industry. With the recent release of The LEGO Movie, the brand will likely also become a multi-billion dollar entertainment franchise. 

Our feature-length documentary explores the popularity of the LEGO brick, as well as its innovative and unexpected uses that have popped up wordwide, further exploring the essential nature of creativity to the human journey.

Directed by HēLō partner and Oscar winner Daniel Junge, the film is the brainchild of both Junge and HēLō managing director Brendan Kiernan. Financed independently by GEM Capital Group with the full cooperation of the LEGO company, the documentary premiered at the 2014 Tribeca Film Festival and was acquired by RADiUS/TWC for global distribution including a theatrical release in Spring 2015.

10 Documentaries to Watch at Tribeca

10 Documentaries to Watch at Tribeca

"LEGO is having a major cultural moment right now."

"LEGO is having a major cultural moment right now."

Directors talk LEGO documentary at Tribeca

Directors talk LEGO documentary at Tribeca

LEGO as Cultural Juggernaut

LEGO as Cultural Juggernaut

"An enjoyable ride through the LEGO universe."

"An enjoyable ride through the LEGO universe."

 
 
 
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72andSunny Launch Event


CLIENT: 72andSUNNY

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72andSunny Launch Event


CLIENT: 72andSUNNY

72andSunny opened their new offices in the historic Howard Hughes building, and wanted to throw an unforgettable launch party worthy of such a unique space.  The immersive experience took guests through a live theater performance set in the 1940s during which they became part of an unfolding story. Working directly with 72andSunny, HēLō provided the experience design and set decoration for the event, bringing the space to life and transporting guests into the life and mind of Howard himself.

Profile of the 72andSunny launch event

Profile of the 72andSunny launch event

HeLo Immerses Guests into the Mind of Howard Hughes

HeLo Immerses Guests into the Mind of Howard Hughes

 
 
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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

This industry used to be a one-way street. Brands found the creatives to tell their story, the way they wanted to tell it, and that was it: a page in a magazine, an ad on TV, a banner ad on a website. There was no feedback. There was no conversation. There was no real connection between a brand and their audience.

Today, the conversation is very real and ever-unfolding. Brands have a direct link to their audience, and an opportunity to create real connections in a way never before seen. It’s no longer enough to talk at them. You have to talk with them. Collaborate. Share experiences. Co-create. Respond. Evolve. 

We started HēLō to help create experiences, not interruptions. The walls have come down between film, television, digital and in-real-life events - so should the walls in how we create meaningful connections.

Our principals have done everything from running a digital agency to heading up a talent management firm. Combined with our meticulously-selected group of directors, designers, technologists and strategists, HēLō provides fertile ground to help you create those experiences that really matter - the types of experience that will create conversation.

The sky’s the limit. We’re prepped and ready for take off, and we want you to join us. Come fly HēLō.