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Nokia - The Ultimate Demo


CLIENT: Microsoft 

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Nokia - The Ultimate Demo


CLIENT: Microsoft 

Creative Lead: Mallory McMorrow

Director: Chips Films
Creative Technology Production: Grand Visual
Animation: Goldtooth Creative

To celebrate the release of the new Nokia Lumia 930 smartphone, featuring a stunning HD camera and Microsoft OneDrive connectivity, we pushed the limits of what a smartphone can do and created the ultimate demo experience at the Cornbury Festival in Oxford, England.

Partnering with technical masterminds Grand Visual, we designed and built a green screen studio for the festival which allowed kids and their families to instantly become the stars of an animated film. They could watch themselves interact with dragons, monsters, and aliens in real time before receiving an instant keepsake takeaway photo. Later, the families were blown away by a surprise screening of the animation-meets-real-life film - starring them! - which debuted later that same day live at the festival main stage.

The whole experience was powered by the Nokia phone to show families how easy it is to capture and share family moments using OneDrive.

"...looking to define what an "experiential" campaign is, today's best example comes from...HeLo."

"...looking to define what an "experiential" campaign is, today's best example comes from...HeLo."

Microsoft OneExperience Live - Family Festival Stunt

Microsoft OneExperience Live - Family Festival Stunt

"Microsoft launched its latest mobile phone...targeted at families wanting to capture moments at the event."

"Microsoft launched its latest mobile phone...targeted at families wanting to capture moments at the event."

What We Loved About Cornbury Music Festival

What We Loved About Cornbury Music Festival

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Bud Light


CLIENT: BBDO NYC

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Bud Light


CLIENT: BBDO NYC

Director: Jeff Tremaine
Experience Designer: Mark Friedberg

Inspired by a creative brief that wanted "The Truman Show meets The Game" - but way less dark - we created what is likely the largest and most complex practical joke of all time. All in the name of giving one lucky guy the most epic night of his life.

The real-time experience designed by Mark Friedberg and captured on film by Jackass director Jeff Tremaine became the basis for Bud Light's new "Up for Whatever" campaign. HēLō 's production included :30 and :60 commercials that aired during the Super Bowl as well as a long-form version that has been seen by nearly 20 million people on YouTube.

"Epic Night - Arnold '80s" :30 spot

Behind-the-Scenes: Finding the Perfect Guy

Behind-the-scenes: Design and Direction

"Epic Night - Aftermath" :30 spot

"Guy has the wildest night of his life..."

"Guy has the wildest night of his life..."

Winner 2014 AICP Award: Production

Winner 2014 AICP Award: Production

"There are so many good things happening in this video."

"There are so many good things happening in this video."

Winner of three 2014 Cannes Lions

Winner of three 2014 Cannes Lions

"This is the greatest Super Bowl commercial you will ever see."

"This is the greatest Super Bowl commercial you will ever see."

"Bud Light has changed the Super Bowl commercial game forever"

"Bud Light has changed the Super Bowl commercial game forever"

 
 
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Beyond the Brick: A LEGO Brickumentary


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Beyond the Brick: A LEGO Brickumentary


DIRECTOR: DANIEL JUNGE & KIEF DAVIDSON

The LEGO brick has reached a zenith of popularity unprecedented in the history of the toy industry. With the recent release of The LEGO Movie, the brand will likely also become a multi-billion dollar entertainment franchise. 

Our feature-length documentary explores the popularity of the LEGO brick, as well as its innovative and unexpected uses that have popped up wordwide, further exploring the essential nature of creativity to the human journey.

Directed by HēLō partner and Oscar winner Daniel Junge, the film is the brainchild of both Junge and HēLō managing director Brendan Kiernan. Financed independently by GEM Capital Group with the full cooperation of the LEGO company, the documentary premiered at the 2014 Tribeca Film Festival and will be released in Summer 2014.

10 Documentaries to Watch at Tribeca

10 Documentaries to Watch at Tribeca

"LEGO is having a major cultural moment right now."

"LEGO is having a major cultural moment right now."

Directors talk LEGO documentary at Tribeca

Directors talk LEGO documentary at Tribeca

LEGO as Cultural Juggernaut

LEGO as Cultural Juggernaut

"An enjoyable ride through the LEGO universe."

"An enjoyable ride through the LEGO universe."

 
 
 
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72andSunny Launch Event


CLIENT: 72andSUNNY

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72andSunny Launch Event


CLIENT: 72andSUNNY

72andSunny opened their new offices in the historic Howard Hughes building, and wanted to throw an unforgettable launch party worthy of such a unique space.  The immersive experience took guests through a live theater performance set in the 1940s during which they became part of an unfolding story. Working directly with 72andSunny, HēLō provided the experience design and set decoration for the event, bringing the space to life and transporting guests into the life and mind of Howard himself.

Profile of the 72andSunny launch event

Profile of the 72andSunny launch event

HeLo Immerses Guests into the Mind of Howard Hughes

HeLo Immerses Guests into the Mind of Howard Hughes

 
 
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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

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Extraordinary Stories, Immersive Experiences


BRINGING TOGETHER THE BEST IN STORYTELLING, EXPERIENCE DESIGN and TECHNOLOGY

This industry used to be a one-way street. Brands found the creatives to tell their story, the way they wanted to tell it, and that was it: a page in a magazine, an ad on TV, a banner ad on a website. There was no feedback. There was no conversation. There was no real connection between a brand and their audience.

Today, the conversation is very real and ever-unfolding. Brands have a direct link to their audience, and an opportunity to create real connections in a way never before seen. It’s no longer enough to talk at them. You have to talk with them. Collaborate. Share experiences. Co-create. Respond. Evolve. 

We started HēLō to help create experiences, not interruptions. The walls have come down between film, television, digital and in-real-life events - so should the walls in how we create meaningful connections.

Our principals have done everything from running a digital agency to heading up a talent management firm. Combined with our meticulously-selected group of directors, designers, technologists and strategists, HēLō provides fertile ground to help you create those experiences that really matter - the types of experience that will create conversation.

The sky’s the limit. We’re prepped and ready for take off, and we want you to join us. Come fly HēLō.